Lesley Scott's post on Living | Latest updates on Sulia

Graph Search, apparently the great finder of local coffee shops http://read.bi/V9wovw

"Graph Search is part of a more comprehensive opportunity for marketers to leverage Facebook for local marketing. When coupled with enhanced mobile Nearby features, streamlined local Page publishing, Zip Code Ad targeting, and highly shareable Offers, Graph Search rounds out a killer local marketing suite that only Facebook can execute. Imagine a near future with billions of people roaming the world with a mobile device looking to find a coffee shop, car dealer, restaurant, hotel (fill in blank) that is nearby and that my friends like." - Jamie Tedford, CEO of Brand Networks In sorting out whether or not to "Like" FB's Graph Search, it appears that in my concern over personal privacy & the like, I may have missed the memo. Apparently it's all about the caffeine. I have to laugh every time I read yet another article espousing the fact that it will help everyone everywhere (billions of 'em!) now be better able to get their caffeine on like a local. Don't get me wrong, I love slacking at a good coffee shop as much as the next hipster wannabe, but the prevalence with which "find a coffee shop" comes up in the convo tells you more about what online "insiders" find important than it does about the wonders of more semantic search. At least they have their priorities straight.

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