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imagine all the people & po$$ibilities of fashionable Graph Search http://wwd.us/WoRMgu
“You can see influencers and who influences sales. We aren’t talking about tastemakers or Rachel Zoe. We are talking about your friend who influences a ton of people’s buying habits and potentially even has a Pinterest board... Imagine a world where this is mobile and brands can do something with this data. They can understand what people are doing in Milwaukee versus Seattle. They could look at seasonal trends and they have a better understanding of all of those expressed preferences."
- Susan Etlinger, retail-industry analyst at Altimeter Group on how Facebook's Graph Search will make fashion brands better able to tailor their message to appeal to chic Prada-wearing devils everywhere