If your bread is buttered digitally, you know that (overpaid) SEO consultants are probably the bane of your existence. Primarily because they're not on your payroll but making bank working for The Man, busy as can be stacking search results - paid & organic - in their favor.
However, this new Facebook Graph Search looks to be a bit of a field-leveler. Why? It's based on what us "little" people do best: use the affordable & free tools at hand to pimp our services like mad. All that time spent so far building up your Facebook business page, diligently posting your updates, interacting with the folks who "like" your page (and you), liking others on FB - all add up to connections. Connections that, unlike the $tilted Big Biz ones, are organically developed and authentic.
Authenticity is what will provide Graph Search with its lifeblood. And extracting blood from a stone is what small business types already excel at ... and we all know how that stone thing worked out for Goliath.