Lesley Scott's post on Living | Latest updates on Sulia

The Semantics of Search or "Justin Bieber" http://bit.ly/VXr7ej

Facebook's new Graph Search has me pondering not just my navel but the nature of search. Google the boy-star & get pages of seemingly-obvious results, most of which belie much more complicated underpinnings. "You cannot properly understand what was asked for without really understanding how you are going to go about answering it," explains Google's Search-Nerd-in-Chief, Amit Singhal. "There is this huge mass of unstructured text that we know as the web. So you have to get to the semantics of what is being asked." Until now, the search giant has focused on showing you 1.2 million [insert # results] possible places to find the answer to whatever it is you seek. But with their own new Knowledge Graph - a database of the 500 million most searched for people, places and things in the Google world - search will go beyond descriptive links to the answer to a string of real-world associations, prioritized in order of most frequently asked questions. Kind of the way we answer each other's questions IRL.

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