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Open Graph, a Style Website's BFF http://bit.ly/WpA2mj
Shopping & fashion have always attracted -istas & -olics, but according to FB, companies catering to them are raking it in bigtime thanks to Open Graph.
• Fab: a daily design app. Of every 10 users, 2 to 4 come directly from Facebook. Since launching with Open Graph in January, membership has risen from 1.8 million to over 4.5 million.
• Pose: a style app. Prior to launching with Open Graph, 10 million poses were viewed each month. Apres Open Graph, that number jumped to around 40 million per month.
• Fashiolista: European style inspiration company. Using Open Graph bumped their traffic from FB around 200% - in the first month alone - and almost 300% over the following months. 30% of new registers now come from Open Graph.
• Lyst: London-based social shopping site. Open Graph has doubled their user base & traffic. Said traffic is stickier too; compared to other Lyst users, people coming from Facebook to Lyst spend 50% more time on the site.