Josh Kraushaar's post on Capitol Hill Insiders | Latest updates on Sulia

If you're interested in the changing nature of political polling, don't miss this @mollyesque mustread

http://www.theatlantic.com/magazine/archive/2013/03/a-more-perfect-poll/309219/# "There’s reason to believe the Internet-based survey may be the future of political polling. If people are increasingly inaccessible by phone, they’re increasingly accessible online. Market research by big corporations, which have economic incentives to pursue fast, cheap, accurate data, has largely migrated to the Internet already. Darrell Bricker, the CEO of Ipsos Public Affairs, whose online polls for Reuters placed a respectable sixth out of 28 in the Fordham professor’s rankings, told me that about 70 percent of corporate opinion studies are now Internet-based. Political polling is another matter, however. Bricker says he’s heard online researchers mocked on more Washington, D.C., political panels than he can count. Political consultants and the media have been cautious, even hidebound, about changing their polling standards in recent years. “I’m all for experimentation,” Jon Cohen, the polling director for The Washington Post, told me. “But until it’s been justified methodologically the way random polling with telephones has been, I’m skeptical.”