Rob Pegoraro's post on Social Media | Latest updates on Sulia

LinkedIn hands a market to Quora; Quora acts like it doesn't need the help.

Earlier this week, LinkedIn announced that it would shutter its LinkedIn Answers section on Jan. 31 (http://www.linkedin.com/groups/LinkedIn-Answers-retire-on-January-3753151.S.205707784?view=&srchtype=discussedNews&gid=3753151&item=205707784&type=member&trk=eml-anet_dig-b_mc-ttl-cn&ut=3BUCoud6qjvlA1). That should be great news to Quora, a site with the same mission of providing quality answers to substantive questions. But if Quora's going to continue its policy of requiring that people sign in just to read the site (see this post from Quora's Marc Bodkin: http://www.quora.com/ghost/Why-we-ask-people-to-sign-in), LinkedIn Answers users may click elsewhere. This isn't a case like Facebook, where the presence of friends motivates you to sign on to join their conversation; Quora's only lure is the promise of insightful answers. Which you can't see unless you log in. I don't get this growth strategy at all.

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