Rob Pegoraro's post | Latest updates on Sulia
128 GB iPad illustrates one way the fictitious "Apple tax" lives on: storage-upgrade pricing.
The idea that you always pay more for an Apple product should have died long ago--the MacBook Air, to name one, shuts down most Ultrabook prices.
But as today's news of a 128-gigabyte iPad (http://www.apple.com/pr/library/2013/01/29Apple-Increases-iPad-with-Retina-Display-to-128GB.html) shows, Apple still charges its customers extra for one often-unavoidable item: extra storage. The 128 GB iPad's $799 price is $100 above the price of the 64 GB model and $300 above the 16 GB version.
Flash memory, especially when purchased in Apple-esque volumes, is nowhere near that expensive, and the lower upgrade costs on some competitors (for instance, the $50 it costs to bump a Nexus 7 or Galaxy Note tablet from 16 to 32 GB) should confirm as much.