Rob Pegoraro's post | Latest updates on Sulia
Get ready for this PR pitch: "If you write about our client, here's how much traffic we can send to your piece."
A few days ago, a Facebook friend who works in PR shared a link to a post on Vocus's PRWeb blog, titled "Pitching Journalists In An Age of Pageview Journalism" (http://www.bloggingprweb.com/pitching-journalists-pageview-journalism).
The logic was a little unsettling but also unavoidable: If you or your client's social-media channels can send traffic to a story, tell the journalist that upfront. Especially if the compensation of the journalists in question varies with their traffic: "A pitch that communicates a valuable, interesting story and brings audience into the equation can be downright irresistible."
Indeed. This could be a hefty thumb on the scale, but it's going to happen and in many cases, I suspect it will work.