Shawn King's post | Latest updates on Sulia
CNET whines "Nike's no-Android stance on FuelBand is a huge mistake".
Of the new (and still iOS only) Nike Fuelband SE, Roger Cheng complains "It's a glaring omission that Nike still doesn't offer support for Android, which is the undisputed mobile platform champ with 80 percent of the global market."
By Cheng's logic, Apple should make the iPhone run the Android OS.
The reason why Nike is doing this is simple - engagement. It's been shown many times iOS user are more engaged with their phones. For Nike, that engagement means $$.