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A creative talks about Apple's latest iPhone ad.
Most of us respond to advertisement in a subconscious way but Ken Segall, formerly of TBWA\Chiat\Day (Apple's ad agency), knows how to push those buttons.
He used to work on Apple's ad campaigns and his take on the new ones is always interesting to read.
His latest column is on Apple's newest iPhone ad featuring the camera. http://kensegall.com/2013/05/apple-demos-the-power-of-creativity/